TOTAL MARKETING 

Until few years ago, the "assets" of a company was only constituted by employees, know-how, floating capital and balance sheet equity: today is strategic understood that they are constituted also by "management of the relations".
The variable CRM (Customer Relationship Management) has assumed overbearing importance in the attainment of the sale budgets. Logons are created and relations between the persons, share the acquaintances, create ties between the companies, in an optical of "relational community", constructing value by means of bilateral relationships, with logical interaction between various parties. 

"Web Business" is the new truth generated from the Internet revolution from which it cannot be prescinded. It is the new space in which companies are found to operate, characterized from physical resources and information available in abundance and from an approach totally centralized on the Customer, not only at virtual level but also at real level. It becomes therefore fundamental correctly understand the phenomenon and quickly react in organizational sense against the initiatives of the competitors, being involved every field and level of the company.

For these important reasons we propose an aware organizational approach and the necessity of a company guideline  to Total Marketing.       

Our firm of Management Consulting has advisers able act on behalf of Customer's organization, or we can directly put to disposition of the Customer (by way an Outsourcing contract) a customized sales division, with the following functions and/or results:

• positioning of company and of products on domestic and foreign markets, assistance on trades strategies 

• constant monitoring and improvement of the most coherent organizational system of sales department

• definition of quantitative and qualitative sales targets 

• activity of control about actions of agents, retailers and distributors 

• basic marketing communication - price lists - sales documentation 

• operating support to agents and third parties

• support presence during Fairs located in customer's country and/or to Foreign country 

• creation of customized promotional formulas aimed to pursue results in specific target market areas

• organization of events or particular manifestations linked to services and/or products of customers 

• customized office documents for foreign markets 

• assistance about correspondence in foreign language 

• verification service about sales orders transmission and CRM (mistery your-customer)

• verification service about post-sales activities (mistery your-customer)